About Sarah Jons

Sarah Jons
The Fertility Therapist


The beginnings

Life has a way of guiding us through unexpected twists and turns, shaping us in profound and unexpected ways.

My journey began with a pivotal moment of heartbreak – the traumatic pregnancy that brought the stillborn birth of my daughter and the survival of her twin sister who was premature and very poorly.

This experience marked the beginning of my transformative path towards self-healing.  

As I navigated these uncharted waters, I faced personal challenges that tested my resilience. A unpleasant breakup from my partner and a chapter of crazy partying followed, moments that now stand as a testament to the strength I would later uncover within myself.

Amidst the haze of those challenging moments, two shining beacons of light emerged, reminding me of my path. The arrival of my first son when I was just 21 and the survival of my daughter, the twin who defied the odds, filled my life with immeasurable blessings. These precious souls became my wellspring of strength, motivating me to push forward in life.

Counseling and prescribed medications provided fleeting moments of relief during this tumultuous period, yet the elusive concept of true healing remained just beyond my grasp. Throughout it all, I clung to an unwavering belief – a conviction that deep within us lie extraordinary inner resources akin to superpowers.

My approach

My fertility therapy offering is the culmination of nearly 20 years of experience in the field of healing practices. This expertise is complemented by a rich tapestry of lifetime experiences and a track record of serving hundreds of clients. It embodies an integrative approach that draws from cutting-edge mind-body therapies and evidence-based techniques, including breathwork, hypnosis, NLP, and neuroscience.

My philosophy is rooted in the belief that fertility health encompasses a holistic journey, spanning from the pivotal stages of puberty through the profound challenges of conception, pregnancy, menopause, and beyond. I regard fertility as the fifth vital body sign, and I guide my clients through various emotional states, such as anxiety, depression, and fear. By incorporating breathwork techniques, I aid in regulating their nervous systems, ultimately reducing stress and promoting overall well-being

My journey in healing and therapy has been distinguished by a multitude of qualifications and comprehensive training. While these qualifications are integral, it's the nearly two decades of dedicated client support that genuinely shape my identity. In tandem with my substantial qualifications and experience, I am actively immersed in ongoing academic pursuits.

I am deeply engaged in the captivating realm of neuroscience, while also pursuing teacher training to enhance my expertise,

Some of my qualifications

  • Change Management Post Graduate Diploma from Birkbeck University 
  • Master Practitioner Cognitive Hypnotherapist awarded by The Quest Institute 
  • Hypnotherapy Practitioner Diploma awarded by The National Council for Hypnotherapy 
  • NLP Master Practitioner awarded by The Quest Institute 
  • Quest Fertility Practitioner & Easibirthing Fertility Practitioner, Certified Hypno Fertility Practitioner & Certified Hypnotic Birthing Practitioner qualification accredited by The National College of Hypnosis and Psychotherapy
  • NLP New Code Conversion Course delivered by Peter Salisbury
  • Transformational Breath Level V awarded by Transformational Breath UK Trainer Status ( on the path to become a Senior Trainer) 
  • Soul Retrieval for Therapeutic Professionals awarded by Christa Mackinnon Shamanic Teacher 
  • Education & Training Certificate & Assessing Vocational Achievement Level 3
  • Modern Medicine Women, Shamanic Journeying, Reiki - Level I, Level II, Reiki Drumming

My areas of specialism

Fertility /Childbirth/ Addictions / Eating Disorders  /Phobias / PTSD including complex Trauma / Stress/ Chronic Stress &  Anxiety 

My healing path

My healing path has been marked by a series of profound and transformative experiences. Back in 2010, I embarked on a significant step by becoming a registered Cognitive Hypnotherapist and establishing my private practice.

As my practice flourished, I encountered the extraordinary power of breathwork, a discovery that opened doors to experiences that felt both profound and otherworldly. This revelation led me to incorporate Transformational Breath into my own mental, physical, and spiritual well-being. I felt compelled to share this powerful tool with others.  

In 2014, the culmination of my journey took a new shape when I co-founded The Big Breath Company alongside my dear friend and business partner, Elif, an ex-NHS Psychologist. Together, we have impacted the lives of countless individuals through transformative workshops, enlightening retreats, and comprehensive facilitator training events. This work has spanned not only the UK but also reached across international borders. It's an honor to collaborate with Dr. Judith Kravitz, the visionary founder of Transformational Breath®, who continues to inspire our journey.  

Today, my path continues to evolve as I focus on mentoring and teaching, driven by an unwavering commitment to spread the benefits of breathwork to others. The journey of growth and exploration has led me to delve into bodywork through dance forms like 5 Rhythms, as well as somatic nervous system studies. Along the way, I've also delved into various realms, including oneness blessings, the wisdom of medicine women, chakra alignments, reiki drumming, crystals, and shamanic journeying. Each of these experiences has enriched my practice and contributed to a profound understanding of holistic healing.

Beyond Work

During the midst of the Covid era, I embarked on a transformative journey – trading the bustling pace of Central London for the tranquil embrace of the outskirts, nestled near the serene haven of Epping Forest. This change marked a significant shift in my life.

When I'm not fully immersed in the realm of therapeutic work, my passions unfold in fascinating ways. I find joy in wildcrafting, an art that allows me to connect with nature's gifts, as well as nurturing and cultivating my very own herbal creations (I'm a proud graduate of Formula Botanicals).

Alongside these pursuits, I lose myself in the company of my two lively Frenchies, exploring the world through their curious eyes. And yes, I'm also a devoted dog mom, their presence filling a special space in my heart.

Today, I find myself enveloped in a space of healing and contentment, eagerly embracing the adventures that await on the horizon.

Customer Testimonials

"Dear Sarah  I just wanted to let you know we had a little girl on the 14th!  My baby was born at 6lbs and is lovely! Thank you for all your help, I truly believe this day would never have come without your intervention! We are a family! Thank you again.


"Hi Sarah, Hope you are well and enjoying this gorgeous weather. Just wanted to let you know we’ve had a positive result this time round. It’s far too early to get excited but it’s incredible progress!!

Will keep you posted!

Speak soon."


Sarah was kind, empathetic, attentive, and made me feel very much at ease with the therapy. After three sessions, I continued to practice the breathing and visualisation exercises I learned from Sarah on a daily basis. In the cycle immediately after our last therapy session, we fell pregnant. I continued with Sarah’s exercises throughout the first half of the high risk pregnancy to calm my nerves and focus on healing." 


My fertility offerings

Every time I hear of a woman's struggles with conception, the echoes from the past resound within me, stirring a deep ache that calls me to serve. Within the sacred spaces of therapy, I have witnessed incredible transformations as clients tap into their innate wisdom and healing energy. I have seen women conceive naturally even in later stages of life, a testament to the power of holistic healing.  

After years of devoted work in individual and group therapy settings, I have carefully crafted a therapeutic framework designed to empower women with the tools they need for holistic healing on their journey towards pregnancy. While I cannot offer any guarantees when it comes to pregnancy, I firmly believe that the physical and emotional benefits of this approach run much deeper. Miracles happen, and babies arrive in the most unexpected ways.  Alternatively, a newfound sense of surrender and trust may lead you down a new path, just as it did for me.

Over the course of two decades, I have channeled and distilled this wisdom. Currently, due to time limitations, I am focusing on working with clients on a one-to-one basis.  The sooner you embark on the journey of addressing your fertility issues, the better. This applies even before attempting to conceive, although the benefits can be experienced at any stage. Yes, if you are undergoing IVF or other assisted conception protocols, this therapeutic approach can be invaluable to you as well. Having engaged in numerous infertility training programmes, I heeded the call to serve others many moons ago. And that is precisely what I am here to do—to compassionately support women like me, like you, on the path towards fertility and holistic well-being.


Get in Touch 

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