Fertility Mindset & Natural Support | The Fertility Therapist

Because your mindset matters just as much as your hormones

Natural Fertility Support Tailored to You

Tired of giving it your all and still not seeing the two lines you’ve been hoping for?

Whether you’re early in your fertility journey or have been trying for a while, it’s not just about charts, timing, or test results. The emotional weight, the constant second-guessing, the quiet fear that maybe it’s too late — it all adds up.  

Maybe what you need now isn’t more effort, but a different kind of support. One that helps your body rebalance naturally, clears the emotional fog, and quiets that voice whispering "not good enough" or "what if I’ve missed my chance?"  

Your MINDSET isn’t just a mood—it’s CHEMISTRY. Shift the way you think and feel, and your hormones, cycle, and fertility can shift too.When stress lifts, your hormones rebalance, your cycle steadies—and science shows your 
chances of conceiving can more than double.

Wherever you are on your fertility path, you DESERVE support that honours your body and your emotional wellbeing. 

Whether you’ve just started trying, are navigating UNEXPLAINED INFERTILITY or feel like you’ve tried everything—this space is for you.

My approach brings together mind-body tools, emotional support, and practical guidance—all designed to GENTLY SUPPORT your natural fertility and help you feel more in tune with your body.

Emotional Support for Fertility Stress & Overwhelm


Trying to conceive can feel like a full-time job, especially when it doesn’t go to plan. The pressure, isolation, and self-doubt can take a real toll on your energy and self-esteem. This is a space to exhale. To stop pretending you're fine. To feel heard, supported, and emotionally steadier—whatever stage you’re at.

How Fertility Mindset Coaching Can Help

Fertility mindset coaching is about more than relaxation techniques. It’s about:

  • Rewiring thought patterns that trigger stress and fear
  • Supporting nervous system regulation
  • Strengthening your emotional resilience
  • Reconnecting you with a sense of trust in your body

These inner shifts can make all the difference.

Ready to get started?

Hi I'm Sarah,  The Fertility Therapist and Coach

MBRCP DipCHyp NLPMP HPD PgDip CertTBr

Helping women conceive with science-backed mind-body support

<img src='sarah-jons.jpg' alt='Sarah Jons, Fertility Therapist and Coach'>

With over a decade of experience in women’s wellbeing—and my own journey through baby loss and fertility struggles—I know how heavy this can feel. And how lonely.

My work blends professional training with lived experience, grounded in science but rooted in compassion.

This isn’t just about ticking off self-care. It’s about creating real change—in how you feel, how your body responds, and how supported you are every step of the way.

Tel &WhatsApp:  +447769 111711
Location 45 Central Street London EC1V 8AB
Email: sarah@thefertilitytherapist.com

🌱 5 Weeks to Fertility Positive

Now open for private clients

Feeling emotionally drained, hormonally out of sync, or overwhelmed by the fertility journey? This course is designed to support you.  

Over five weeks, you'll receive science-backed tools to: 

  • Rebalance your nervous system
  • Support hormonal health
  • Reduce stress and anxiety
  • Cultivate a fertility-positive mindset
  •  Reconnect with your body’s natural rhythm

Whether you're trying naturally, undergoing IVF, or seeking emotional support, this programme is tailored to your needs.

  • Self-paced online modules
  • Includes guided hypnosis, breathwork, and mindset exercises

INVESTMENT: Free for private clients

What Some of My Clients Say

Dear Sarah I just wanted to let you know we had a little girl on the 14th! My baby was born at 6lbs and is lovely! Thank you for all your help, I truly believe this day would never have come without your intervention! We are a family! Thank you again.

Stacey

Hi Sarah Just wanted to let you know that I am finally pregnant... nearly 14 weeks... I didn’t want to mention anything until i had the scan and all test results. And all looks good.... of course still a long way to go but very happy. It worked the third time. So thanks so much for all your help. 

Mati

In the cycle immediately after our last therapy session, we fell pregnant. I continued Sarah's exercises throughout the first half of the high risk pregnancy to calm my nerves. We have welcomed a beautiful and healthy baby into our family

Caren

I was hoping to see you in person to tell you but not sure that will happen for a while. I've been so sick this past week. But this is all for a good reason ! I'm currently 7 weeks pregnant ! Finally !! Obviously over the moon.

Gemma

We've had a positive result this time round. The change I felt after that first session I know is why we are looking at 729 million positive pregnancy tests and counting. So thank you for being brilliant, understanding and saying just the right thing.

Hannah

We decided to take a break from Fertility treatment. We also sold our flat in preparation to take a year off to go travelling. Very unexpectedly (but extremely pleased) we found out we had got pregnant naturally in early February.

Faye

Fertility Coaching Is Grounded In Science

Increased Pregnancy Rates with Fertility Mind Body Programmes: A study shows IVF patients in mind/body stress reduction fertility programmes have higher pregnancy rates (52%) than those who don't (20%).

Cognitive Hypnotherapy and Mindfulness Efficacy: QCHPA reports a 71% success rate with Cognitive Hypnotherapy for anxiety and depression, compared to 42% with CBT. Baylor University finds mindfulness with hypnotherapy effective..

Impact of Stress on Egg Production: Research shows stressed individuals produce 20% fewer eggs during their fertility cycle than those not stressed.

Hypnosis Boosting IVF Success: An Israeli study found hypnosis can double IVF success rates.

Mindset Affecting Biological Age and Fertility: Studies suggest mindset affects biological age and fertility. Fertility thinking, behaviors, and relaxation-focused hypnotherapy help facilitate pregnancy.

CBT for Amenorrhea and Ovulation Resumption: A U.S. study found 75% of women with amenorrhea resumed ovulation with CBT, compared to 12.5% in the control group.

Let's Cover Some Concerns

I get it—investing in your wellbeing can be tough, especially if you’ve already spent so much, emotionally and financially. It can feel like you’re not worth one more thing.

But consider this: a single round of IVF in the UK costs around £6,000 or more, with success rates of only 32% for women under 35, 25% for those aged 35–37, and just 19% for those aged 38–39. Hypnosis during embryo transfer has been shown to double those success rates.

Fertility coaching might reduce your need for additional treatments, saving you money and emotional stress. My advice, try the fertility coaching first—you might not need that treatment at all.

Well, yes, age is a fertility reducer, but the distinction between biological and chronological age is important. There are plenty of examples of women in their 50s having babies through egg donation and others in their mid-forties conceiving naturally.

In Europe, private clinics often provide IVF treatments to women up to 55 years old.
 
I've worked with women who turned 50 and successfully had babies with egg donors. If you're resistant to egg donation, we can address these concerns. Remember, the baby will grow inside you and be influenced by your environment, making you an essential part of the biological equation.

My fertility coaching helps you understand what's possible for you, considering your unique health history. We address any health issues first to maximise your fertility potential and slow down the aging process.  Think of this work as a preventative measure for enhancing your overall well-being and fertility journey, regardless of your age.

You Can and Should Get Help Sooner: 

Getting pregnant doesn't fix everything. Pregnancy is a time when your nervous system undergoes enormous changes, replicating itself in another life form—your baby! This is when you need more support than ever to future-proof your mental health during the peri and postpartum periods.  

The Illusion of Pregnancy as a Cure: 

A positive pregnancy test won't fix everything. Conceiving without doing this work misses the chance to heal and release significant emotional events you've accumulated on your journey.

The Deeper Journey of Healing:  

Pregnancy is a time of growth. Working through your core wounds ensures you give your baby the best possible start. This period also brings vulnerability to mental health issues, making it crucial to address and heal your emotional challenges.  

My Approach:  

Unlike quick-fix solutions that focus solely on conception, my coaching method cultivates a profound sense of worthiness, self-love, and inner peace before and during pregnancy. True transformation comes from within, and I provide the tools and support for this inner growth.  

Great, there’s a part of you that knows this work aligns with your values. Fertility is a two-way street, and having your partner's support is crucial. While they might not fully understand, there's a difference between seeking understanding and asking for permission.

Your partner loves you and wants you to succeed. Standing in your own power and expressing what’s missing for you can be a relief for them. Knowing you're getting help reduces stress for both of you, especially if they’re dealing with their own infertility issues.

If you're new to therapy/coaching, I agree.  This stuff sounds really woo-woo!

For a scientific perspective, I recommend this book: “Why Woo-Woo Works” by Dr. David Hamilton.  

My coaching combines ancient wisdom with science, including neuroscience, hypnotherapy, psychology, somatic healing, and breathwork. Extensive research supports the effectiveness of these methods, and scientific evidence is included above.

These practices are not just "woo-woo" – they are grounded in proven scientific techniques that have helped many individuals enhance their fertility and overall well-being.
 

Ok, I'm going to stop you right there and ask you to repeat that back to yourself.

You don't have enough time to gift yourself something that is the safest, most effective way to double your chances of conception?

Even if you're already on an assisted reproduction protocol, you're already all in. This could be the difference that makes the difference for you.

You need to make time for yourself, to give yourself space to call that baby in. If you're flat-out exhausted and running on empty, you are going to struggle to carry that baby to full term without feeling exhausted and burn out.
 

Fertility coaching focuses on more than just achieving pregnancy.

It harnesses the powerful bodymind connection for holistic self-healing, benefiting your overall life and future.

When the body is balanced, your fertility hormones are better positioned to operate effectively. While there is no absolute guarantee of pregnancy, participating in fertility coaching ensures you are giving yourself the best possible chance by nurturing and balancing your body and mind. Additionally, it would be unethical to offer any guarantees.

Exactly, how amazing is that.

Fertility coaching using body mind tools increases your chances of achieving pregnancy.  My methods are tailored not only to boost your chances of conceiving but also to make the pregnancy journey a calmer and more fulfilling experience.

I offer coaching support for morning sickness, pregnancy support, hypnobirthing and post natal breastfeeding.  

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