About Sarah Jons

My Story

I could use this space to just list my qualifications, but the truth is, it's better for you to get to know me first. By understanding who I am, you can decide if I'm the right person to coach you.  

I love working with clients who understand that they have control over many aspects of their life, including their fertility. I'll walk your journey with you, but I can't do the work for you. I believe we all have the resources within us to solve our problems, but sometimes we need help to see this and find the solutions. I've been there too.  

Today, I am a happily married 57-year-old, living on the outskirts of London near Epping Forest. I am dog-obsessed, and my life revolves around my work and my two crazy French bulldogs. I love to rave, although a 10 PM bedtime makes that hard.  

I grew up in Lancashire, a place with a lack of sunshine and an abundance of rain. I compensated with humour and sass. My early years weren't easy—I was labeled difficult, and as soon as I could, I left Lancashire behind.

I have two children; my son was born when I was 21, and my surviving twin daughter at 30. I burned out young, in my early 30s. Being a single mom, toxic relationships, the loss of my twin daughter, and a bullying dynamic at work took their toll.  

And that's when my healing journey started.

My Approach

My coaching style is integrative, mixing the latest mind-body therapies with proven techniques like breathwork, hypnosis, NLP, all through the lens of neuroscience.

With trauma-responsive training, I understand how important the nervous system is for healing and well-being, so I can support my clients through really tough times.  

My Philosphy

I believe the journey to fertility starts from the earliest stages of embryo development and continues through conception, pregnancy, menopause, and beyond.

The work we do together isn't just for you; it's for your future children too. It's all about nurturing fertility health for both you and the generations to come.



My interest in fertility began to deepen in 2012, a few years after starting my practice as a Cognitive Hypnotherapist. Discovering the profound effects of hypnosis on fertility, particularly its potential to double IVF success rates, I felt a strong pull towards this field. (You see, I never conceived again after 30, and now I know why.)

I pursued any form of infertility training I could find, which helped me assist a friend in overcoming difficult fertility challenges. This was the beginning of bringing my work to a wider audience.  

Since then, I have been privileged to help numerous women have their miracle babies, addressing a spectrum of fertility issues, not limited to conception alone. This seriously blows my mind,

My fertility work is elevated by breathwork and my involvement with Transformational Breath USA since 2014, under the mentorship of Dr. Judith Kravitz, who is not only the founder but also a mother of eight children!  

I'm always doing work on myself. I regularly receive facilitated breathwork, which helps me be the best version of myself..

A Peek at some of my Trainings


  • Change Management Post Graduate Diploma from Birkbeck University
  • Master Practitioner Cognitive Hypnotherapist awarded by The Quest Institute
  • NLP Master Practitioner awarded by The Quest Institute
  • Quest Fertility Practitioner & Easibirthing Fertility Practitioner,
  • Certified Hypno Fertility Practitioner & Certified Hypnotic Birthing Practitioner qualification accredited by The National College of Hypnosis and Psychotherapy
  •  NLP New Code Conversion Course delivered by Peter Salisbury
  • Transformational Breath Level V awarded by Transformational Breath USA Trainer Status (currently Trainer on path to Senior Trainer) 
  • Teacher Education & Training Certificate & Assessing Vocational Achievement Level 3 Breathwork
  • Shamanic Journeying, Reiki - Level I, Level II, Reiki Drumming

Specialisms & Membership

Fertility/Childbirth/Addictions/Eating Disorders/Phobias /PTSD including complex Trauma /Stress/ Chronic Stress & Anxiety
I'm a Senior Member of the British Register of Complementary Practitioners (BRCP) and Vice Chair of Transformational Breath UK

I offer an evidence based therapy service on behalf of The Quest Institute and work to the standards required by the Complementary and Natural Healthcare Council (CNHC).

The Fertility Therapist Free Ebook for De Stress


Supporting those dealing with fertility stress

Are You Searching for Practical Solutions to Help With the Overwhelm?
10 Proven Actionable Steps to Balance Fertility Stress

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Logo of Transformational Breath in Black and White
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