About Sarah Jons

hi there!



One of the highlights of my career has been assisting women in fulfilling their dreams of motherhood....

My fertility journey stalled with significant traumas– I lost one daughter to stillbirth, while her twin sister was born premature and very sick. This tough time was a life changing few years for me.

I endured difficult times, including a painful relationship breakup and a lengthy bullying case at work. My coping mechanism often involved indulging in heavy partying. Despite these challenges, I persevered and made it through, believing that I was a high-functioning individual who seemly thrived under stress. The truth was I was very dysregulated.

During these tough times, I found hope in two life-changing events: the birth of my first son at 21 and the miraculous survival of my premature daughter. They brought joy and gave me the strength to keep going. I tried counselling and medication, which helped, but I still kept searching for deeper healing.

Throughout my journey, I maintained the belief that we all possess incredible inner strength, akin to superpowers, just waiting to be unveiled. Gradually, I discovered the transformative power of the mind-body connection and its profound ability to facilitate my healing.

I continue to grow and find healing by supporting others who have journeyed down a path similar to mine.

My Approach

My approach is both holistic and cutting-edge, mixing the newest mind-body therapies with proven techniques such as breathwork, hypnosis, NLP (Neuro-Linguistic Programming), and insights from neuroscience.

Trained in trauma responsive methods, I understand the critical role the nervous system plays in healing and overall well-being, allowing me to provide the right support to those in difficult circumstances.

My strategy is all-encompassing, ensuring that my clients receive the highest quality, customised care for their needs.

My Philosphy

I believe that the journey to fertility starts even before puberty, from the earliest stages of embryo development, and continues through conception, pregnancy, menopause, and beyond.

I consider fertility as essential as any vital sign, helping clients through various emotional challenges like anxiety, depression, and grief.

My expertise underscores the importance of nurturing fertility health for both you and your future children.



My expertise in fertility began to deepen in 2012, a few years after starting my practice as a Cognitive Hypnotherapist. Discovering the profound effects of hypnosis on fertility, particularly its ability to potentially double IVF success rates, I felt a strong pull towards this field.

I pursued specialised infertility training which equipped me to assist a friend in overcoming difficult fertility challenges. The positive outcome of this experience was a catalyst for me, motivating me to offer my support to a wider audience.

Since then, I have been privileged to help numerous women achieve pregnancy, addressing a spectrum of fertility issues, not limited to conception alone.  My fertility work is enhanced by my expertise in breathwork and my involvement with Transformational Breath USA since 2014, under the mentorship of Dr. Judith Kravitz, who is not only the founder but also a mother to eight children. This combination of experiences has deeply informed my therapeutic approach to fertility support.

These experiences have enabled me to lead transformative workshops and training sessions around the world. I am committed to ongoing learning and applying various science based healing practices, ensuring a comprehensive and holistic approach in assisting my clients on their fertility journeys.

A Peek at some of my Trainings

  • Change Management Post Graduate Diploma from Birkbeck University
  • Master Practitioner Cognitive Hypnotherapist awarded by The Quest Institute
  • NLP Master Practitioner awarded by The Quest Institute
  • Quest Fertility Practitioner & Easibirthing Fertility Practitioner,
  • Certified Hypno Fertility Practitioner & Certified Hypnotic Birthing Practitioner qualification accredited by The National College of Hypnosis and Psychotherapy
  •  NLP New Code Conversion Course delivered by Peter Salisbury
  • Transformational Breath Level V awarded by Transformational Breath USA Trainer Status ( on the path to become a Senior Trainer) 
  • Teacher Education & Training Certificate & Assessing Vocational Achievement Level 3 Breathwork
  • Shamanic Journeying, Reiki - Level I, Level II, Reiki Drumming

Specialisms & Membership

Fertility/Childbirth/Addictions/Eating Disorders/Phobias /PTSD including complex Trauma /Stress/ Chronic Stress & Anxiety
I'm a Senior Member of the British Register of Complementary Practitioners (BRCP).
and Vice Chair of Transformational Breath UK

I offer an evidence based therapy service on behalf of The Quest Institute and work to the standards required by the Complementary and Natural Healthcare Council (CNHC).

The Fertility Therapist Free Ebook for De Stress


Supporting those dealing with fertility stress

Are You Searching for Practical Solutions to Help With the Overwhelm?
10 Proven Actionable Steps to Balance Fertility Stress

Here's how we can work together

Sarah Jons in natural woodland setting

Fertility Coaching

Through the dynamic fusion of Cognitive Hypnotherapy, Transformational Breath, and Neuroscience, unlock the fertility potential within you for conception success.

Woman indie boho style relaxed and pregnant

Fertility Mind Body Program 

Welcome to Bloom & Blossom, an uniquely supportive and affordable fertility mind body program hosted by Sarah, designed specifically for individuals struggling with conception and pregnancy challenges

Women looking relaxed and breathing through the nose

Transformational Breath®

Explore the transformational potential of breathwork for personal growth and self-healing at a beautiful sanctuary in Bounds Green, London N22. Open to All

Take the First Step and Reach out to Sarah

Hope and Possibilities Lie Ahead

Let's Start

The Big Breath Company Icon
Logo of Transformational Breath in Black and White
Black and white logo of International Breathwork Foundation
Black and white logo of British Register of Complementary Practitioners.
uest Cognitive Hypnotherapy Practitioners Association Logo Black and White
Black and White National Council for Hypnotherapy Logo